Wildwood Worm
Counts
A fully branded, custom-designed website delivered for Wildwood Worm Counts by Shropshire Web Team, complete with responsive pages, a Cloud CMS for staff, and a bespoke online shop.
Bespoke branded design Cloud CMS for staff editing Custom online shop
Wildwood Worm Counts is a specialist faecal egg worm count testing service run by Sarah Dakin, a qualified medical laboratory scientist and AMTRA-trained SQP. Operating from Shropshire, the business offers accurate, species-specific parasite testing for a wide variety of animals including horses, sheep, goats, alpacas, deer, tortoises, birds, and exotic species. Results are delivered the same day by text or email, with practical worming guidance provided as standard.
When Sarah came to Shropshire Web Team, the business had a strong reputation built on personal recommendation, but no website that could support or extend that reputation online. There was no platform through which potential customers could learn about the service, understand Sarah's qualifications, or place an order – and with no online shop, the process of purchasing a testing kit was more complicated than it needed to be.
The brief was specific and practical. Sarah needed a website designed and built to match her existing branding precisely, with responsive pages that would work seamlessly across desktop, tablet, and mobile. She needed an online shop where customers could browse and buy custom products directly. She also needed her team to be able to manage and update the site without depending on a developer for every change. Shropshire Web Team addressed each of these requirements in full, delivering a complete website on our Premium package – designed to her specification, equipped with our Cloud CMS, and featuring a fully integrated custom shop built around the products and services Wildwood Worm Counts offers.
Project Overview
Client
Wildwood Worm Counts
Sector
Livestock Health
Services Delivered
Bespoke web design
Responsive template pages
Cloud CMS integration
Custom online shop
The Challenge
No website to represent the business online
No online shop for customers to purchase testing kits
Site needed to fully match established brand identity
Staff required the ability to edit content independently
Pages needed to work across mobile, tablet, and desktop
Our Approach
Shropshire Web Team designed and built a fully bespoke website for Wildwood Worm Counts under our Premium package, working to a detailed brief to ensure every element matched the client's branding. Responsive template pages were created to specification, delivering a consistent and polished experience across all screen sizes. Our Cloud CMS was integrated so that staff could edit and update content without any technical input. A custom online shop was also developed, featuring products tailored specifically to the testing services and kits offered by the business, and styled to sit seamlessly within the overall site design.
Results
A fully branded website built precisely to the client's specification
Responsive pages performing consistently across all devices
A Cloud CMS giving staff full control over website content
A custom online shop with products tailored to the business
A professional digital presence supporting ongoing business growth
Premium package delivered end-to-end by Shropshire Web Team
This case study sets out precisely what Shropshire Web Team delivered for Wildwood Worm Counts – a specialist faecal egg count testing service based in Shropshire. Rather than a broad overview of digital possibilities, this page focuses on the specific work carried out: a fully custom-designed website, built to match the client's branding in every detail, and delivered on our Premium website package.
From the outset, the brief was clear. Wildwood Worm Counts needed a website that felt entirely their own – consistent in colour, typography, and visual style with the brand identity already established. Our designers worked closely with the client to translate that branding into a complete set of responsive template pages, carefully crafted to look and perform equally well on desktop, tablet, and mobile devices. Every layout was built to the client's specification, ensuring the finished site was a precise reflection of their requirements rather than an adapted off-the-shelf theme.
Alongside the design work, we integrated our Cloud CMS, giving staff at Wildwood Worm Counts the ability to update and manage website content independently. No technical knowledge is required – the system is straightforward to use, and the client retains full control over their pages without needing to contact a developer for routine changes. This was a key part of the brief, and the CMS has allowed the team to keep their site accurate and current from day one.
A fully functional online shop was also built as part of the project. The shop was developed with custom products tailored specifically to the services and testing kits offered by Wildwood Worm Counts, allowing customers to browse and purchase directly through the website. The shop integrates cleanly with the overall site design, maintaining a consistent look and feel throughout the buying journey.
What does the Premium package include?
Our Premium website package covers everything needed for a professionally designed, fully functional website. For Wildwood Worm Counts, this included bespoke design work matched to their existing branding, responsive template pages built to their specification, our Cloud CMS for staff-managed content editing, and a custom online shop. The Premium package is well suited to businesses that need a tailored solution rather than a standard template site.
Can staff really manage the website themselves?
Yes – our Cloud CMS is designed to be used by people without any technical background. Once the site is live, staff can log in and update page content, add new information, and keep the site current without needing developer input for everyday changes. For Wildwood Worm Counts, this independence was an important requirement, and the CMS delivers it reliably.
Is this approach right for my Shropshire business?
If your business needs a website that genuinely reflects your brand, works across all devices, and gives your team the tools to manage it day to day, then yes – this approach is well worth considering. Shropshire Web Team works with small and medium-sized businesses across the county, building bespoke sites that are tailored to each client's specific goals and requirements. Get in touch to discuss what we could build for you.
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